A sustainable business model is required to deliver technology to the market. Sometimes business model innovation is a crucial enabler of technology uptake. Paraphrasing Hugh E. Keough, Damon Runyon, et al., “Everything is not decided by a great business model, but that is the way to bet.”  

An example: is Commercial Real Estate (CRE). Owners/developers may hesitate to adopt various energy efficiency/technology solutions due to incremental investment costs and contractual risk. eprsquared.com (home) has three video case studies (at the bottom of the webpage) where technology deployments appear enabled by business model innovation (three-minute video).